Facebook is a Great Focus Group Tool for Nonprofits
Nonprofit Conversation highlighted one nonprofit's use of Facebook as a tool to keep up-to-the-minute on member views and opinion. The Sons of Norway uses Facebook to discover what their members want, what they don't want and to stay ahead of the trends.

COLUMBIA, MD, February 21, 2009 /24-7PressRelease/ -- More and more nonprofits are turning to Facebook to keep in touch with their members and conduct virtual Focus Group sessions.

"Facebook is the perfect tool for nonprofits, especially those with limited budgets, to keep in touch with their members," says Bunnie Riedel, host of Nonprofit Conversation. "The Sons of Norway is using Facebook as an up-to-the-minute Focus Group and getting great results."

As Erik Evans, Public Relations and Web Information, noted in his recent blog at Nonprofit Conversation, "In most Facebook groups there are message boards where members can create discussion threads on a variety of topics related to the group. Within these message boards you have vocal supporters, opinion leaders, dissatisfied customers and everything in between. What's important to know is that these are exactly the kind of people you'd want to recruit if you were conducting focus-group-based research."

In its infancy, Facebook was considered a place where kids or college students with too much time on their hands would gather. Today, Facebook is being taken seriously as a social media tool by nonprofits, businesses and leaders.

"Facebook completely changes the conversation about how nonprofits should or can communicate with their members," says Riedel. "It certainly is faster and cheaper than convening a conventional Focus Group or sending out a survey."

Nonprofit Conversation is a collaborative blog dedicated to issues of importance to nonprofit Executive Directors, Board Members and advisors. People interested in nonprofits are invited to join the conversation at Nonprofit Conversation.

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